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At the heart of Sunnah & Soul

lie integrity, authenticity, and purpose. We commit to producing products rooted in the teachings of the Sunnah, ensuring every item is made with care, honesty, and ethical craftsmanship. Our design philosophy blends timeless tradition with contemporary style, offering both beauty and meaning in daily life. Above all, we are guided by sincerity — aiming to serve our community and honour our faith in all we do.

Who we are

Sunnah & Soul is a UK‑based ethical Islamic lifestyle brand. Our brand seeks to merge faith and style, offering products that reflect the teachings of the Sunnah while meeting contemporary standards of quality, design, and integrity. As believers, we understand that the spiritual and the material are not separate everything we do is an opportunity to express devotion, sincerity, and excellence (ihsān). Sunnah & Soul is committed to being more than just a business it is a mission rooted in purpose, community, and the pursuit of Allah’s pleasure.
premium products

Our Operations

The production hub of Running Bare is the Operations team. From testing zippers through to warehousing, our Operations team are driven by a desire to deliver Running Bare garments to the highest level of quality & sustainability. They are the engine room that keeps Running Bare headquarters flowing seamlessly. Running Bare products are intimately connected to our own community & country. We actively pursue sustainability across all key areas of our brand: our fabric mills; our factories; our cutting room & our operations. All our stretch items are manufactured locally & we pride ourselves on the high quality garments that are consciously crafted at our factory in Sydney, Australia. At the heart of everything we do is our heritage: we are Australian born & bred, Australian owned & Australian made, creating premium products of which we are proud.

Our Founder

Welcome to Sunnah & Soula heartfelt vision that I launched with deep gratitude to Allah Almighty. From the beginning, my intention (niyyah) has been simple: to create a space where faith is reflected in everything we touch the goods we use, the way we gift, the way we interact. I have always believed that following the Sunnah is not merely about ritual it is a way of life. It shapes our character, our intentions, and our relationships with Allah, ourselves, and others. When I founded Sunnah & Soul, I wanted to produce items that are not only beautiful and useful but also spiritually meaningful.

Every product you see here is crafted with care, because I want you to bring something into your home that reminds you — and those around you — of the prophetic example. May these items remind us to do good, to be patient, to show gratitude, and to strive for beauty in all that we do.

Thank you for being part of this journey. I pray Allah grants us sincerity in every step, and accepts our efforts. May Sunnah & Soul be a means of blessing for you, your family, and the Ummah. Wassalam

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